Production has changed dramatically in the last decade. Compelling advertising is everywhere – all over social media and myriad digital sites. High resolution cameras are in the hands of anyone with a cell phone. Edit software is readily accessible, affordable and adaptable. But that does not make everyone a producer. Clients demand – and deserve – mature project leadership, big-picture ideas and experienced creative capability to source the most innovative, appropriate and affordable solutions to promote their brands. And that’s where I come in.
I’ve produced hundreds of spots, digital and content projects in my long career. I’ve worked with budgets of every size, supervised production all over the US and abroad, and have won awards. But the real satisfaction comes from sourcing the most talented artists to make great work – on time, on budget and on message. Anything less isn’t acceptable. It’s why I’m still doing the work I’ve loved for years without missing a beat. With experienced smart creative know-how, I supervise all the moving parts of production to work together in harmony: shoot, post, talent, music, audio, VFX, color.
And that’s why I put my signature on every job I do.
DIAL FOR MEN/HENKEL
TURKEY HILL DAIRY
FOX SPORTS (LA)
ALBERT EINSTEIN HEALTHCARE NETWORK
AMGEN (ENBREL, PROLIA)
BOEHRINGER INGELHEIM (TRADJENTA)
COMPASSION FIRST PET HOSPITALS-MAVS
FOX CHASE CANCER CENTER
OTSUKA PHARMACEUTICALS (REXULTI)
ROBERT WOOD JOHNSON
PHILADELPHIA NAVY YARD
KRASNO KRASNO & ONWUDINJO
WORK INJURY LEGAL TEAM
INDEPENDENCE BLUE CROSS
BEAU RIVAGE HOTEL & CASINO – BILOXI
HARD ROCK INTERNATIONAL
SHOWBOAT CASINO HOTEL
CALIFORNIANS FOR ENERGY INDEPENDENCE
FLORIDA SUGAR FARMERS